In India Cricket is like a Religion. There is a mass following for cricket and anything related to cricket. Nike had done an excellent job identifying this and based their ad on Cricket. Their marketing strategy was spot on and certainly achieves aiming the mass market. This ad was shot on a set at ND studios karjat ( just outside Mumbai). The track is inspired by a track by LORNA – yoe baillo (read about her in the book ” mumbai meri jaan”) available on saregama hmv’s BEST OF LORNA. After all it’s Incredible India.