http://www.incredibleindia.com.au Incredible India Sun, 22 Jun 2008 16:18:06 +0000 http://backend.userland.com/rss092 en In India Cricket is like a Religion. There is a mass following for cricket and anything related to cricket. Nike had done an excellent job identifying this and based their ad on Cricket. Their marketing strategy was spot on and certainly achieves aiming the mass market. This ad was shot ... http://www.incredibleindia.com.au/incredible-nike-india-cricket-commercial/