In India Cricket is like a Religion. There is a mass following for cricket and anything related to cricket. Nike had done an excellent job identifying this and based their ad on Cricket. Their marketing strategy was spot on and certainly achieves aiming the mass market. This ad was shot on a set at ND studios karjat ( just outside Mumbai). The track is inspired by a track by LORNA - yoe baillo (read about her in the book ” mumbai meri jaan”) available on saregama hmv’s BEST OF LORNA. After all it’s Incredible India.

While browsing on you tube I found this incredible advert for a permanent marker. It starts off very serious and ends with happiness. One thing is sure that the advertising agency certainly did a great job in relating bindi (red dot) with a permanent marker. Absolutely incredible India!

I am personally a great fan of Incredible India Advertising Video’s. The music is mesmerizing and the videography of destinations is absolutely fantastic. It full of colour and vigour and really draws the audience towards Incredible India. The Incredible India videos are hypnotizing and grabs your attention regardless what you are doing!

Enjoy this Incredible India Video…